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Zero Knowledge ADvertising (ZKAD)
  • Publisher Integration (ZKAD)
    • ZKAD Prebid Module
      • ZKAD / Ravel Prebid RTD Module
    • ZKAD ID Provider tools
      • Anonymize existing IDs
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Publisher Integration (ZKAD)

NextZKAD Prebid Module

Last updated 2 years ago

Ravel Technologies developed ZKAD (Zero-Knowledge ADvertising), a protocol anonymizing RTB data & PII during the RTB bidding process and during data processing.

ZKAD is using a scalable proprietary Homomorphic Encryption scheme (), a form of encryption that allows to perform computations at scale on encrypted data without having to first decrypt it.

ZKAD allows publishers to protect users’ privacy and publishers’ data while allowing advanced targeted advertising and advanced regulatory compliance.

Ravel Homormorphic Encryption, RHE